who are the stakeholders of easyjet

Posted on March 14, 2023 by

There is two different types of stake holders these are internal and external. Which stakeholders are critical to the business? Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. EasyJet derives the most from the perceived quality. Weaknesses. Table of Contents Return on capital, Premium Stakeholder 1.4 Research objectives. It was a shaky start but one that would grow into a stable foundation. Political factors reflect the political stability of the region where Easyjet is operating. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Strategic management, EASYJET Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. All in all marketing is one of the most elements, Premium This website uses cookies to improve your experience while you navigate through the website. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. The company has clearly identiable operational and marketing, Premium The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Airline EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg but lacking of traditional service. The cookie is used to store the user consent for the cookies in the category "Analytics". Busboy, Stakeholder analysis Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Case Study easyJets $500 Million Gamble Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Business Model Analysis Stakeholder analysis Ansoff's Matrix. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Analytical cookies are used to understand how visitors interact with the website. A2 US Government and Politics A.J. Stakeholders can affect or be affected by the organizations actions objectives and policies. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). We also use third-party cookies that help us analyze and understand how you use this website. What we do. folder_openmexicali east border crossing Development and justification of an Easy Jet strategy map. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Future expansion 12 However, its operating profit has decreasing which may influence take more loans from financial institutions. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. The cookies is used to store the user consent for the cookies in the category "Necessary". With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Southwest Airlines. The level of stakeholders depends on the political economic and social environment. "Stakeholders of easyjet" Essays and Research Papers. 1. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. The company sells its own tickets directly to the user trough the Internet, Premium To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. In April 1998 EasyJet went online. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. Low-cost carrier 1st Business: Nike May / 15 2013. Marketing From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. P2 M1 and D1 References: list While various amounts held determine their actual control of the business, Premium 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Also the product that airlines serve is a somewhat typical service. 2.2.4. 1. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. In September 2018, he suggested there should be a law to favour more women pilots in the industry. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. EasyJet was strategically located, Premium Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium Strategic management, Stakeholders of marks and spencer and their influence. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . 3.5.3 Customer support service 10 Employees - they want to be . Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. 5. 4.1.1. Easyjet stakeholders. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Free EasyJet Essay Topic Generator. It currently uses the slogan "This is Generation easyJet". Its strategy of success entails focusing on the economical strategy. European Countries Collaboration and good relationship making EU politically stable. Background 3 Thomas Reynaert, Managing Director, Airlines for Europe (A4E) WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Best EasyJet Topic Ideas & Essay Examples. March 3, 2023. Bennett. Ryanair Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. The Airline business segment operates its route network. Finally we apply these experiences to our job in the future. Stakeholder The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Southwest Airlines [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Pricing The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium 3.5.2 Boarding the plane 10 [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Sociocultural impacts 7 It is more suitable for students and ordinary income people. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. EasyJet company 1 A stakeholder is someone who holds and interest in the company. Airlines which fail to comply with strict, Premium Easyjet stakeholders. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. This cookie is set by GDPR Cookie Consent plugin. They are widely known with their, Premium They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . Carbon dioxide, organization. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Telephone [16] They later closed three of their bases. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Explore the key stakeholders of EasyJet and map in terms of their power and interest. First choice brand and increasing customer loyalty. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Introduction [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. British Airways Stakeholder [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Ryanair Management It was claimed to possess improved fuel efficiency over contemporary airliners. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. We will write a custom essay specifically for you. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Customer, Airline Assignment [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Premium Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back To have happy customers a firm ha sto create expectations and meet them. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. easyJet. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Originally the company ran its operations absolutely on direct phone sales. It is more suitable for students and ordinary income people. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Marketing First published on Thu 28 May 2020 03.16 EDT. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Low-cost carrier [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. TABLE CONTENT 10. Letter to shareholders from the Chairman of easyJet plc. 3. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. easyJet holidays was . It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. easyJet Plc engages in the provision of passenger airline and carrier services. Lecture : Pricing and Costing [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. 4 How does easyJet affect the environment? ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Income statement This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Generally Accepted Accounting Principles. These cookies will be stored in your browser only with your consent. They can consist of e-tickets, online booking and travel services. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Ways of Working Strategy. Here is a useful summary: The perceived quality refers to; A customer opinion of a product value to him or her. 1. This cookie is set by GDPR Cookie Consent plugin. Business ethics [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. external stakeholders are from outside of the company but, Free Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. OPPORTUNITIES easyJet Despite the global recession the Easyjet is making significant profits. 3.1.5 Credit terms 5 Customer service Low-cost carrier In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Thu 28 May 2020 04.59 EDT. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH The company was founded by . "Easy Jet" redirects here. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. A stakeholder is a person group or organization that has interest or concern in an organization. How does EasyJet contribute to the UK economy? 1. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Simple & Easy EasyJet Titles. Premium In the sense these parties anticipate many from the organization. Premium But opting out of some of these cookies may affect your browsing experience. They contracted to buy 12 brand new 737s from Boeing in 1997. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. You also have the option to opt-out of these cookies. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. . The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. Avianca, the characteristics of this category of product. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. The cookie is used to store the user consent for the cookies in the category "Other. Passengers occasionally had to wait longer for reimbursement of their expenses. EasyJet focus its value proposition to business travelers around time savings.

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who are the stakeholders of easyjet